Baking cheesecake with some not-so-average Joes.
Client: Philadelphia Cream Cheese
Director: Micah Perta
Production: Five to Sixty
Agency: GUT Miami
We remotely produced over 120 marketing deliverables by sending custom-built iPhone kits to households across the US. Our team coached talent to film with proper lighting and gained over 100M views, with coverage on AdAge & Adweek.